Holland America Line is looking to gain insights into key companies, product catalogs, geographic markets, and competitors within the shore excursion market to identify actionable information and improve their current offerings. They also need to ensure the accuracy of customer reviews and product imagery.
Requirements
- Experience completing market research and compiling competitive data analysis/SWOT analysis.
- Proficiency using MS office Suite including Outlook & MS Teams.
- Advanced Excel skills including pivot tables, power query, data validation and indexmatch.
- Ability to digest, synthesize and manipulate large sets of data into a clear, concise summary.
- Recent coursework or experience in AI Engineering preferred.
- Data Analysis, AI Engineering
Responsibilities
- Conduct in-depth research and analysis of key companies, product catalogs, geographic markets, and competitors to uncover key, actionable information and summarize into concise deliverable reports.
- Review Bazar voice reviews to identify and correct incorrectly assigned photographs and reviews.
- Identify Key Competitors and assess their Shorex product offering, customer satisfaction, product performance and market gaps to compare against our current Shorex program catalogue.
- Gather and analyze historical data related to shore excursion product, including past attendance, feedback, and operational challenges.
- Review Shorex Escort database for data trends, and audit the submitted photos to remove visual assets that do not meet brand standards.
- Learn Basic functions within MXP, Fidelio, SharePoint and Air table to extract historical data.
Other
- The selected interns will work on departmental projects as well as participate in professional development and enrichment activities.
- Eligible candidates are enrolled in a four-year accredited undergraduate program (where they are at least a rising junior) or in a graduate/Ph.D. program and have a GPA of 3.0 or higher.
- MUST NOT be a graduating senior in the summer 2026.
- Collect feedback and comments from passengers, tour guides, and other stakeholders to ensure the analysis address’ practical needs and areas for improvement.
- Attend mandatory meetings with Shorex Management team to present updates and receive project feedback.
