SAP is seeking a Business Product Owner to lead Adobe projects that deliver personalized, relevant, and scalable customer experiences across the entire customer journey, helping to drive measurable business outcomes and improve engagement across account.
Requirements
- 5+ years of proven experience as a Product Owner or Product Manager in marketing automation, CRM, journey orchestration, or analytics platforms.
- Hands-on expertise with at least one of the following (prefer all 3): Adobe Journey Optimizer (AJO), Adobe Experience Platform (AEP), and Customer Journey Analytics (CJA).
- Strong understanding of B2B marketing, sales processes, and customer experience design.
- Ability to define, monitor, and act on KPIs demonstrating business value.
- Skilled in backlog management, agile delivery, and cross-functional alignment.
- Knowledge of data privacy, compliance standards, and governance frameworks.
Responsibilities
- Define the business product vision, strategy, and business roadmap for Adobe Journey Optimizer (AJO), Adobe Experience Platform (AEP), and Customer Journey Analytics (CJA), aligned with technical roadmaps and SAP business goals.
- Ensure implementations comply with SAP internal policies, data privacy regulations, and industry standards.
- Collaborate with project management and cross-functional teams to capture business requirements and define use cases across journeys and analytics.
- Co-design customer journeys with Adobe, ensuring they reflect real-world buyer behavior, account dynamics, and business goals.
- Partner with internal data teams to ensure CRM, marketing automation, and other systems are integrated, providing clean and actionable data.
- Lead user acceptance testing (UAT) from a business perspective, validating that journeys and analytics implementations meet expectations, business rules, and KPIs.
- Monitor journey and analytics performance post-launch, iterating and optimizing based on insights.
Other
- Strong communication and facilitation skills with the ability to drive adoption and support change management.
- Bachelor’s or Master’s degree in Computer Science, Marketing Technology, Data Science, Business Administration, or a related field.
- Expected Travel: 0 - 10%.
- Career Status: Professional.
- Employment Type: Regular Full Time.
