Infosys is seeking an Adobe Target Lead to add value to software development lifecycle stages, create design artifacts, develop and review code, and contribute to go-live plans, ultimately delivering innovative, high-quality, and defect-free solutions to meet client business needs.
Requirements
- At least 4+ years of experience in Adobe Target
- 5+ years of experience working with Adobe Target and Adobe Experience Cloud.
- Strong understanding of user segmentation, personalization, and testing frameworks.
- Experience integrating Adobe Target with CMS and frontend frameworks (React, Angular, etc.).
- Knowledge of JavaScript, HTML, CSS, and tag management systems.
- Ability to analyze and interpret user behavior, experiment results, and conversion metrics.
Responsibilities
- Design and implement personalization strategies using Adobe Target.
- Conduct A/B testing, multivariate testing, and AI-driven experiments to optimize user engagement.
- Utilize Adobe Analytics and other data tools to derive insights and improve targeting strategies.
- Maintain and optimize audience segmentation, recommendations, and dynamic content delivery.
- Ensure proper tagging and tracking implementation for seamless reporting and optimization.
- Stay updated with Adobe Experience Cloud advancements and incorporate best practices.
Other
- Will also consider three years of progressive experience in the specialty in lieu of every year of education.
- Collaborate with marketing, product, and development teams to align testing strategies with business goals.
- Strong collaboration and communication skills, with experience working in agile environments.
- The job entails sitting as well as working at a computer for extended periods of time.
- Should be able to communicate by telephone, email or face to face.
