H-E-B is looking to leverage customer insights to inform brand, product, and design decisions for their private label product portfolio. The Advanced Quantitative Research Analyst will be responsible for designing, executing, and analyzing quantitative consumer research studies to ensure the voice of the customer is represented throughout the organization.
Requirements
- 2+ years of experience in quantitative research, preferably in a retail, CPG or other consumer-facing industry
- 2+ years of experience using statistical software (e.g., R, SPSS, SAS, Python)
- Strong foundation in consumer primary research methods, including survey design, experimental design, sampling methodologies and other advanced survey methods
- Proficiency in MS Office; strong Excel skills
- Strong Data Visualization skills
- Familiarity with data analytics language and its associated tools such as R, SAS, Python is a plus
- Ability to analyze and interpret both structured and unstructured data to provide a comprehensive understanding of the information
Responsibilities
- Collaborates on the design / execution of primary consumer research, including, but not limited to, surveys informing product development, brand development, positioning / assortment / attribute strategy and optimization, pricing sensitivity studies, monadic testing, max diff and conjoint analysis, etc.
- Collaborates with analysts in planning, writing, designing, and programming quantitative research questionnaires; ensures survey functionality, question integrity and data accuracy
- Executes day-to-day analysis and interpretation of trends or patterns in complex structured and unstructured data sets, with some direction
- Creates and presents research reports that provide a clear, comprehensive, motivating, and actionable data story
- Communicates the research process and results to other analysts and business stakeholders
- Collaborates with Qualitative counterparts on any multi-phased / mixed methodology research initiatives
- Will assist or lead qualitative Brand Strategy and Design research initiatives, as needed
Other
- Bachelor's degree in a related field such as Market Research, Marketing Analytics, Statistics, or related field; master's degree a plus
- Experience working with a range of stakeholders (strategy, brand, marketing, design creatives, product development, merchant, etc.)
- Regular exposure to or first-hand experience with qualitative research / mixed methodologies
- Ability to explain technical information to a broad range of audiences
- Strong analytical and project management skills
