The company is looking to solve the problem of analyzing traffic and content on their website, and to provide a better user experience for visitors by using cookies to track interactions and provide customized advertisements.
Requirements
- Google Analytics
- Microsoft Clarity
- Google Tag Manager
- YouTube cookies
- DoubleClick IDE cookies
- Google Recaptcha service
- OneTrust cookie consent management
Responsibilities
- Analyze traffic and content on the website
- Use cookies to track interactions and provide customized advertisements
- Implement Google Analytics to track site usage
- Use Microsoft Clarity to analyze how visitors interact with the website
- Implement Google Tag Manager to experiment with advertisement efficiency
- Use YouTube cookies to track embedded video views and measure bandwidth
- Implement DoubleClick IDE cookies to store information about how the user uses the website
Other
- Consent to the use of cookies
- Provide secure log-in
- Adjust consent preferences
- Comply with cookie category and consent requirements
- Protect the website against malicious spam attacks
