Tomorrow.io is looking to shape and scale high-quality pipeline growth for their enterprise business by leveraging AI and automation.
Requirements
- Hands-on experience managing and optimizing paid media campaigns, particularly on LinkedIn
- Strong background in website optimization and GEO/SEO, with experience leading testing and performance improvement initiatives
- Expertise with HubSpot, Salesforce, GA4, LinkedIn Ads Manager, Google Ads, and GEO/SEO tools such as Ahrefs or SEMrush
- Experience in growth-stage startups or tech-driven environments, ideally where automation and tooling were key to scaling demand
Responsibilities
- Lead enterprise growth through an AI-first approach, embedding automation and data-driven decision-making into every channel and campaign
- Lead website optimization efforts, implementing testing frameworks and conversion strategies to improve performance
- Build, manage, and optimize marketing operations and automation workflows, including lead routing, scoring, integrations, and CRM processes (HubSpot, Salesforce, enrichment tools, etc.)
- Oversee paid media campaigns (LinkedIn, Google, etc.), ensuring effective targeting, messaging, and ROI
- Direct GEO/SEO initiatives, including strategy development and management of external partners/agencies
- Analyze, report, and present campaign performance to leadership, using insights to refine future strategies
Other
- 5-7 years of experience in growth marketing, demand generation, or digital marketing, B2B SaaS with an enterprise focus is a must.
- Proven track record of building and scaling growth programs that deliver measurable pipeline
- Experience working with external vendors or agencies to extend capabilities and scale programs
- Boston teams work in a hybrid capacity, and collaborate at least 2x per week onsite.
- Anticipated salary range for this role is $135k-$155k, subject to local market and candidates skills and experience.
