Tomorrow.io is looking to shape and scale high-quality pipeline growth for their enterprise business through the use of AI and automation.
Requirements
- Hands-on experience managing and optimizing paid media campaigns, particularly on LinkedIn
- Strong background in website optimization and GEO/SEO, with experience leading testing and performance improvement initiatives
- Expertise with HubSpot, Salesforce, GA4, LinkedIn Ads Manager, Google Ads, and GEO/SEO tools such as Ahrefs or SEMrush
- Experience working with external vendors or agencies to extend capabilities and scale programs
- Experience in growth-stage startups or tech-driven environments, ideally where automation and tooling were key to scaling demand
- 5-7 years of experience in growth marketing, demand generation, or digital marketing, B2B SaaS with an enterprise focus
- Proven track record of building and scaling growth programs that deliver measurable pipeline
Responsibilities
- Lead enterprise growth through an AI-first approach, embedding automation and data-driven decision-making into every channel and campaign
- Lead website optimization efforts, implementing testing frameworks and conversion strategies to improve performance
- Build, manage, and optimize marketing operations and automation workflows, including lead routing, scoring, integrations, and CRM processes (HubSpot, Salesforce, enrichment tools, etc.)
- Oversee paid media campaigns (LinkedIn, Google, etc.), ensuring effective targeting, messaging, and ROI
- Direct GEO/SEO initiatives, including strategy development and management of external partners/agencies
- Analyze, report, and present campaign performance to leadership, using insights to refine future strategies
- Design and optimize marketing automation processes like lead routing, scoring, and system integration
Other
- B2B SaaS experience with an enterprise focus is a must
- 5-7 years of experience in growth marketing, demand generation, or digital marketing
- Travel may be required for certain roles, relocation assistance may be offered
- Comprehensive health benefits, unlimited paid time off and other benefits included
- Bachelor's degree or equivalent experience
