Experian is looking for a strategic and technical Director of AI Marketing Analytics to lead innovation in data-driven marketing strategies across the consumer lending lifecycle, driving the development and deployment of advanced AI solutions to optimize marketing performance, customer acquisition and portfolio growth.
Requirements
- Hands-on expertise in building agentic AI systems, with practical experience applying these techniques to real-world marketing analytics or consumer lending use cases
- Advanced proficiency in Python, Spark and modern AI agent frameworks with a portfolio of implemented agent-based solutions.
- 8+ years of experience in data science or analytics, with 2 years in a leadership role.
Responsibilities
- Lead the design, development, and implementation of AI-driven marketing analytics solutions across the consumer credit lifecycle (prospecting, acquisition, portfolio management).
- Hands-on building and iteration on agentic AI solutions using optimal coding languages and packages, contributing directly to the development of intelligent agents capable of marketing decision-making and optimization.
- Champion the use of agentic AI intelligence to enhance campaign targeting, personalization, and optimization.
- Drive the development of new analytical products and services, leveraging Big Data platforms and cloud-based infrastructure.
- Serve as a subject matter expert on credit bureau data, marketing attribution, and predictive modeling in consumer lending.
- Oversee the deployment and monitoring of machine learning models in production environments, ensuring performance, compliance and scalability.
- Translate business requirements into actionable AI solutions, balancing innovation with operational feasibility.
Other
- Demonstrated expertise in marketing analytics within consumer lending or financial services.
- Foster a culture of innovation, accountability, and continuous learning.
- Collaborate with stakeholders across Marketing, Product and Technology to align analytics initiatives with strategic business objectives.
- Present insights, strategies, and recommendations to senior leadership and external clients.
- Bachelor's degree in Data Science, Computer Science, Statistics, Marketing Analytics, or related field
