USDM Life Sciences is looking to solve the problem of executing account-based and AI-enabled marketing initiatives, developing and optimizing multi-channel campaigns, and analyzing performance data to drive continuous improvement.
Requirements
- Familiarity with social media platforms and technologies (LinkedIn, YouTube, SproutSocial, Everyone Social) and SEO principles
- Basic proficiency in marketing tools (e.g., Google Analytics, Salesforce, Pardot, WordPress)
- Comfortable with Microsoft Office (Word, PowerPoint, Excel)
- Exposure to AI tools, data visualization (Power BI, Tableau), and CRM systems (Salesforce)
- Familiarity with A/B testing, PPC, or paid media
- Introductory experience with scripting or analytics tools (e.g., Python, R) is a plus
- Certifications in digital marketing, AI/ML, or marketing analytics are a plus
Responsibilities
- Assist in the execution of multi-channel ABM campaigns (email, social, digital ads, webinars, content marketing)
- Help segment and analyze key accounts using AI tools and intent data to identify leads and optimize outreach
- Create personalized content (e.g., case studies, white papers, presentations) using GenAI (e.g., GPT models)
- Design and conduct A/B tests to optimize campaign elements and performance
- Monitor and analyze ABM campaign performance to refine and improve strategies
- Leverage AI-powered tools to improve targeting, content personalization, and marketing automation
- Support email campaigns and customer engagement workflows within platforms like Pardot or HubSpot
Other
- Bachelor’s degree in Marketing, Business, Communications, Data Analytics, or a related field
- Strong communication skills (verbal and written)
- Prolonged periods of sitting or standing at a desk and working on a computer in an environmentally controlled home office environment
- Frequently communicate with stakeholders via telephone, email, or instant message
- Travel to client site for onsite work as needed
