The Senior Manager, Performance Marketing is responsible for leading and optimizing all paid marketing channels to achieve customer acquisition and revenue goals.
Requirements
- 7+ years in performance marketing, growth, or digital media buying with direct experience leveraging AI-powered platforms and tools.
- Proven track record of managing and scaling large paid media budgets using automation and optimization to drive measurable business impact.
- Strong analytical skills with fluency in AI-driven attribution models, predictive analytics, and marketing mix optimization.
- Expertise in campaign management platforms (Google Ads, Meta Ads Manager, SA360, etc.) and proficiency with modern analytics/BI platforms (Google Analytics, Looker, Tableau).
- Experience leading cross-functional teams and managing agencies, vendors, and AI-enabled marketing technology partners.
- Demonstrated ability to coach, mentor, and elevate team performance through AI-driven workflows and experimentation.
- Advanced data analysis skills with Excel/Google Sheets (pivot tables, vlookups, sumifs, etc.) and experience using BI tools like Tableau, augmented with AI-based analytics is a plus.
Responsibilities
- Own and optimize paid media channels (Paid Social, Demand Gen, Performance Max, etc.) by leveraging AI-powered bidding, audience modeling, and creative generation to maximize ROI.
- Develop and execute acquisition strategies aligned with growth objectives, using predictive analytics and machine learning to balance volume, quality, and cost efficiency.
- Oversee daily campaign orchestration across platforms (Google Ads, Meta, LinkedIn, TikTok, etc.), utilizing automation for budgeting, pacing, creative testing, and bid optimization.
- Partner with Analytics, Creative, Product, and Sales teams to align marketing initiatives with broader business goals, integrating AI insights to inform decision-making.
- Evaluate and manage agency, vendor, and platform partnerships with a focus on AI capabilities that enhance performance, efficiency, and scalability.
- Build and present performance reports, insights, and recommendations to senior leadership, incorporating AI-generated forecasting, scenario planning, and visualization.
- Stay ahead of industry trends, platform updates, and emerging AI technologies; continuously test new channels, tools, and methodologies to drive innovation.
Other
- Manage and mentor a team of marketers, fostering a culture of data-driven experimentation, accountability, and fluency with AI-enabled tools.
- Bachelor’s degree or equivalent combination of education and relevant experience.
- Acts with urgency and leverages automation to prioritize high-ROI tasks.
- Thrives in dynamic, fast-changing environments; adapts strategies quickly using real-time AI insights.
- Skilled at meeting deadlines and hitting aggressive growth targets through data-backed decision-making.
