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McKinley Marketing Partners Logo

AI Personalization Specialist

McKinley Marketing Partners

Salary not specified
Oct 27, 2025
Irving, TX, United States of America
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Elevating and modernizing customer, store, and franchisee-facing experiences

Requirements

  • Strong understanding of ML models and their application within real-world product ecosystems.
  • Experience with AI/ML models and intelligent customer segments
  • Experience with data platforms, personalization, or AI/ML
  • Demonstrated success delivering data-driven products that blend innovation with operational excellence
  • 4+ years of product management experience
  • Experience aligning cross-functional teams around a shared vision
  • A passion for solving end-user problems with efficiency and impact

Responsibilities

  • Lead the development of personalization capabilities using AI/ML models and intelligent customer segments to deliver context-aware, adaptive user experiences.
  • Define and execute product strategies that connect enterprise data with AI to drive real-time decisioning, dynamic content generation, and customer engagement.
  • Collaborate with engineering, data science, and design teams to build scalable, secure, and intuitive platforms that support personalization across the digital ecosystem.
  • Partner with ML teams to operationalize models for use cases such as customer intent prediction, dynamic content delivery, and intelligent automation.
  • Champion responsible AI practices, embedding transparency, privacy, and trust into all personalization initiatives.
  • Use experimentation and analytics to evaluate product performance, identify opportunities, and continuously optimize personalization strategies.
  • Translate business goals and end-user needs into product direction—communicating priorities to data engineers and developers, and managing the product backlog to create new capabilities.

Other

  • Bachelor’s degree in a technical or quantitative field (e.g., Computer Science, Engineering, Information Systems, Statistics) or a Master’s degree/MBA with a quantitative focus
  • Proven communication and collaboration skills
  • 4+ years of product management experience, ideally focused on data platforms, personalization, or AI/ML
  • Demonstrated success delivering data-driven products that blend innovation with operational excellence
  • A passion for solving end-user problems with efficiency and impact