The company, GrabAGun, is looking to solve the problem of evolving SEO and preparing for the future of AI-driven search, including voice search optimization and semantic SEO, to future-proof their digital visibility.
Requirements
- Strong understanding of technical SEO, on-page optimization, backlink strategies, content SEO, and semantic search principles.
- Hands-on experience with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar.
- Familiarity with eCommerce platforms (Magento preferred) and integrating SEO best practices into product listings and content.
- Experience managing SEM campaigns and understanding the intersection of paid and organic SEO strategies.
- Experience with AI SEO, semantic SEO, voice search optimization, and AI-driven search engines.
- Ability to translate complex AI + SEO data into actionable strategies for business leaders.
- Experience managing vendor or agency relationships for digital marketing and SEO services.
Responsibilities
- Lead and optimize all SEO initiatives across company websites and eCommerce platforms: keyword research, on-page SEO, technical SEO, content optimization, and semantic SEO.
- Build strategies for AI SEO and AI searchability, including voice search optimization and AI-driven recommendation layers.
- Manage SEM campaigns and digital advertising with a focus on ROI and conversion optimization.
- Deliver insights and performance reports for organic SEO, paid campaigns, and AI search performance metrics.
- Partner with marketing to design and optimize campaigns that scale brand visibility in both traditional and AI search environments.
- Support eCommerce operations, including product data input, content accuracy, and inventory-related optimization.
- Collaborate with vendors/partners to align SEO, SEM, and digital strategies with overall marketing goals.
Other
- Bachelor’s degree in Marketing, Business, or related field.
- 2–4 years of experience leading SEO strategy and execution, ideally in an eCommerce environment.
- US Citizen and Green Card Holders only
- Strong project management skills to handle multiple campaigns and eCommerce initiatives.
- A collaborative mindset with a focus on measurable impact and ROI.
