Condé Nast is looking to support advertising effectiveness research across its teams by executing methodologically sound research solutions that demonstrate the impact of digital and print advertising campaigns.
Requirements
- Must have knowledge of 3rd party measurement vendors such as Millward Brown Digital, Nielsen DBE (Vizu), comScore, Dynata, Lucid, ANSA, NCS, or similar.
- Research experience with standard attitudinal measurement.
- Knowledge of digital advertising operations ecosystem - display, video, native and social advertising, audience targeting, programmatic buying.
- Data analysis skills focused on delivering actionable insights with clear and concise findings.
- Experience with statistical software (SPSS, SAS, R, etc.) a plus.
Responsibilities
- Assist team in managing all aspects of research projects – helping design methodology, survey vehicles, monitor real-time dashboard reporting, recommend campaign optimizations, analyze data, and summarize findings in short form recaps as well as long form presentations.
- Coordinate between various stakeholders to ensure study set-up is executed timely ad accurately.
- Facilitate tagging, monitoring, and troubleshooting of studies to ensure that all impressions are measured and accounted for.
- Analyze campaign results at an overall level, and dig into data find the underlying story
- Assemble results from various sources to weave findings into a story told in client-facing presentations.
- Learn how to use multiple vendor interfaces to quickly and efficiently analyze data.
Other
- The researcher will play a role in vendor selection, study design, management and research reporting.
- The candidate must have a background in research design and analysis and should have first-hand experience working with ad effectiveness research for an advertiser, agency, publisher or vendor.
- The ideal candidate will have good communication skills, self-motivation, and have a passion for research, analytics, and media.
- Ability to organize ambiguity and prioritize projects across multiple teams.
- A natural sense of curiosity.
