JetBlue is looking to measure, analyze, and improve the performance of its lifecycle, promotional, and cross-channel marketing campaigns to drive engagement, conversion, and business growth.
Requirements
- Strong knowledge of Google Analytics and how to apply it for performance insights
- Working knowledge of SQL or strong willingness and aptitude to learn
- Familiarity with CRM and media channels (email, SMS, push, app, paid social/search/display) and associated KPIs
- Proficiency with data visualization tools such as Tableau, Power BI, or Looker
- Comfort working with large datasets
- Experience with campaign performance reporting, A/B testing analysis, or test design frameworks
- Understanding of multi-touch attribution models (e.g., last click, time decay, data-driven attribution) and how to apply them across CRM and media
Responsibilities
- Analyze the performance of lifecycle and promotional campaigns across CRM channels (email, SMS, push, in-app) and paid media, identifying audience, timing, and offer-level performance drivers.
- Build recurring and ad hoc CRM and cross-channel performance dashboards using Tableau, Google Analytics, or Looker.
- Design and analyze A/B and multivariate tests to inform messaging, segmentation, and channel strategy.
- Evaluate engagement and conversion metrics including open rates, clickthrough, redemption, retention, revenue and incremental lift.
- Maintain clear and consistent reporting frameworks, KPI definitions, and tagging standards across all campaigns.
- Track audience and segment performance over time and across campaigns, identifying opportunities for deeper personalization and improved segmentation.
- Develop and refine attribution methodologies to measure the influence of CRM and media efforts across the customer journey.
Other
- The Analyst reports to the Manager CRM Data & Audience Strategy
- Collaborate with teams across CRM, Loyalty, Media, and Analytics.
- Ability to communicate clearly and translate data into actionable marketing insights
- Strong organizational skills, attention to detail, and the ability to manage multiple analyses at once
- Comfort working with large datasets and collaborating cross-functionally in a fast-paced environment
