JetBlue's digital experimentation (A/B testing) and CRO strategy across JetBlue.com and the JetBlue mobile app needs to be scaled to improve conversion rates, drive digital engagement, and optimize the customer journey.
Requirements
- Hands-on experience with Dynamic Yield or similar experimentation/personalization platforms (e.g., Optimizely, Adobe Target)
- Proficiency in SQL for querying and analyzing large data sets
- Strong understanding of A/B testing principles, experimental design, statistical significance, and test sizing
- Familiarity with web analytics tools such as Google Analytics, FullStory, Adobe Analytics etc.
- Basic knowledge of front-end technologies (HTML, CSS, JavaScript) and experience with tag management systems like Google Tag Manager
- Familiarity with Python or R for deeper statistical analysis or workflow automation
- Experience with data visualization tools such as Looker, Tableau, or Power BI
Responsibilities
- Partner with the Manager of A/B Testing & CRO to design, configure, and execute statistically rigorous A/B and multivariate tests across web and mobile platforms
- Build experiences and personalization campaigns in Dynamic Yield, including segmentation, triggers, targeting logic, and goal tracking
- Perform technical QA to ensure proper tagging, event firing, and data integrity before, during, and after experiments
- Analyze test results using appropriate statistical methods (e.g., t-tests, confidence intervals, uplift calculations) and translate insights into actionable recommendations
- Write and maintain SQL queries for behavioral and transactional data extraction, validation, and test reporting
- Develop dashboards and reporting pipelines to visualize experiment performance and trends over time
- Ensure clean and consistent tracking by working with analytics and martech teams to resolve any data capture issues
Other
- The Analyst CRO & A/B Testing will work both independently and cross-functionally across Marketing, Product, Analytics, Design and Content teams to design and analyze structured experiments.
- They will also keep abreast with industry trends and drive the A/B testing practice across JetBlue to ensure that every test is technically sound, statistically valid, on-brand and customer-centric.
- The ideal candidate will bring an analytical mindset, technical curiosity, a keen eye for digital UX and design and a strong sense of ownership over the A/B testing program.
- They thrive in a fast-paced, dynamic environment and exhibit the JetBlue values of Safety, Caring, Integrity, Passion and Fun.
- Able to work flexible hours and be available for an emergency response on short notice
