Versant is seeking a researcher and data storyteller to support the CNBC and MSNBC digital teams in understanding audience behavior across various platforms, aiming to improve content and user experience for brand growth.
Requirements
- Proficient in SQL for data manipulation, joins, and data analysis
- Experience with Domo, Tableau, Looker or equivalent data visualization tools
- Experience with web, mobile, search, and/or social analytics tools (Adobe Analytics, Google Search Console, etc.)
- Familiarity with media-specific analytics platforms (e.g., comScore) and KPIs (e.g., ratings, impressions, reach and churn)
Responsibilities
- Handle performance metrics and reporting for all digital platforms including website, apps, and OTT platforms
- Work within large datasets or a data lake to pull data for advanced analysis across multiple datasets and inputs
- Leverage data visualization tools to curate reporting for cross-functional teams
- Maintain, update, and distribute actionable dashboards or reports to ensure data governance
- Utilize SQL to create custom datasets across multiple data sources
- Work within Adobe Analytics data to QA eVars/props and page calls, create custom metrics, and segments
- Work with Data Engineering teams to identify requisite data sources to enhance database, financial, and marketing operations
Other
- Partner with MSNBC and CNBC editorial, social, audience development, and product teams to deliver actionable insights and strategically make recommendations on performance
- Partner with finance to maintain and refine operational business models and forecasts
- Bachelor's degree (concentration in Statistics, Business Analytics, Marketing, or related field a plus)
- 2+ years of experience working in a data-oriented role
- Demonstrates strong attention to detail, work ethic, sense of curiosity, accountability, and ability to execute projects of all sizes with vision & purpose
- Ability to deliver on multiple projects and meet tight deadlines
- Self-driven, resourceful, and resilient
