Versant is seeking a researcher and data storyteller to support the CNBC and MSNBC digital teams in understanding audience behavior across various platforms, aiming to create better content and user experiences to drive brand growth.
Requirements
- Proficient in SQL for data manipulation, joins, and data analysis
- Experience with Domo, Tableau, Looker or equivalent data visualization tools
- Experience with web, mobile, search, and/or social analytics tools (Adobe Analytics, Google Search Console, etc.)
- Familiarity with media-specific analytics platforms (e.g., comScore) and KPIs (e.g., ratings, impressions, reach and churn)
Responsibilities
- Handle performance metrics and reporting for all digital platforms including website, apps, and OTT platforms
- Work within large datasets or a data lake to pull data for advanced analysis across multiple datasets and inputs
- Leverage data visualization tools to curate reporting for cross-functional teams
- Maintain, update, and distribute actionable dashboards or reports to ensure data governance
- Utilize SQL to create custom datasets across multiple data sources
- Work within Adobe Analytics data to QA eVars/props and page calls, create custom metrics, and segments
- Work with Data Engineering teams to identify requisite data sources to enhance database, financial, and marketing operations
Other
- Partner with MSNBC and CNBC editorial, social, audience development, and product teams to deliver actionable insights and strategically make recommendations on performance
- Partner with finance to maintain and refine operational business models and forecasts
- Bachelor's degree (concentration in Statistics, Business Analytics, Marketing, or related field a plus)
- 2+ years of experience working in a data-oriented role
- Demonstrates strong attention to detail, work ethic, sense of curiosity, accountability, and ability to execute projects of all sizes with vision & purpose
- Ability to deliver on multiple projects and meet tight deadlines
- Self-driven, resourceful, and resilient
