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Genuine Parts Company Logo

Analyst – Digital: Content Data, Product Data & Catalog

Genuine Parts Company

Salary not specified
Aug 13, 2025
Atlanta, GA, US
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Genuine Parts Company (GPC) needs to ensure complete, accurate catalog data for its automotive and industrial replacement parts, which is critical for Technology, Finance, Category Management, Merchandising, and Customer Experience. The company aims to improve its foundational data through better systems, science, and processes, requiring expertise in master data analysis, enrichment, management, governance, and quality control.

Requirements

  • Experience in data platforms and processes including STIBO/STEP, Data Governance, Master Data Management, and Data Catalog
  • Proven experience in data quality management and data process improvement at scale
  • Proficiency in Microsoft Office with Excel knowledge
  • Ability to document, communicate, implement, and operationalize complex processes
  • Ability to interpret data for others, conveying your findings clearly, concisely, and effectively so that they can take action
  • In-depth specialty area knowledge with a solid grasp of industry standards and practices
  • Naturally an analytical thinker who employs strong problem-solving skills with an owner mentality

Responsibilities

  • Manage product data, digital assets, and content within GPC PIM, ensuring accuracy, completeness, and consistency across all product records
  • Conduct regular audits and quality checks to ensure that product data and content meet industry standards and best practices
  • Address and resolve any issues or discrepancies related to product data or content
  • Continuously improve the quality of the end-to-end process, including data governance, quality audits and process reviews
  • Analyze data, identifies trends, and delivers both improvements and actionable insights to stakeholders that can help improve content and user experience through regular analysis of content and engagement with internal and external data owners and stakeholders
  • Support the design and implementation of future systems, science and processes to ensure that GPCs foundational data is best-in-class
  • Own every component of product and vehicle fitment data

Other

  • Ensure seamless communication and collaboration between cross-functional teams (Category, Operations, Supplier, UX, Product, and Engineering) to ensure a smooth flow of information into, and out of, our core systems
  • Optimize our customers’ experience using a variety of inputs, and clearly articulate rationale and data behind decisions
  • Facilitate the exchange of product and vehicle information, assets, and updates, ultimately enhancing our product listings and business performance
  • Act as the primary point of contact between GPC and our Supplier Partners, facilitating effective communication, onboarding and information exchange
  • Provide manufacturers with training and support to update and maintain product information, fitment, assets, and specifications