American Express's U.S. Consumer Marketing team needs to make membership essential by creating and delivering world-class marketing for differentiated products and services that drives demand and inspires engaged card members across the customer lifecycle.
Requirements
- Proficiency in MS Excel and PowerPoint
- Digital marketing and/or web/ marketing analytics experience
- Comfortable with data sets to develop forecasting and looking at micro and macro trends and their impacts
- Strong mix of analytical and problem-solving skills; comfortable deriving insights from data
Responsibilities
- Deriving insights through monitoring and reporting on KPIs including acquisitions, traffic and SEO trends
- Sharing Site metrics on a weekly and monthly basis to inform team of pacing at a channel and product level
- Creating and managing channel forecast on a monthly basis
- Creating compelling stories to socialize success, key learnings, conclusions, and implications to the Site strategy
- Partnering closely with internal teams across finance, technology, and analytics to synthesize reporting data and results related to test and learn initiatives
- Assisting with the development of strategic briefs to inform the optimization of user experience
- Maintaining vendor relationships with external analytics/data providers
Other
- Bachelor’s degree required
- Managing cross-functional relationships and leading weekly meetings across internal partners including Marketing, Technology, Legal/Compliance, Brand, Analytics and Product teams
- Creative team player mentality to drive over-arching team goals
- Proficient business acumen, presentation and storytelling skills
- Excellent verbal and written communication skills
