American Airlines is looking to develop and refine its AAdvantage Business loyalty program by driving customer segmentation, refining value propositions, evaluating competitor offerings, and translating customer feedback into actionable program enhancements.
Requirements
- Experience with data analysis and visualization tools (e.g. Tableau, Power BI)
- Experience with programming languages (e.g. Python, R)
- Strong proficiency in Microsoft Office (Excel, Word, PowerPoint)
- Experience with data visualization tools (e.g. Tableau, Power BI)
- Experience working with data and analytics tools
- Strong analytical and problem-solving skills
- Experience with data analysis tools
Responsibilities
- Conduct customer segmentation analysis to identify distinct SMB groups and inform product design, engagement strategies, and campaign targeting
- Support the definition and refinement of value propositions for each segment, integrating competitive intelligence and customer insights
- Develop and maintain market scans and competitor intelligence reports to ensure the AAdvantage Business program remains differentiated
- Assist in designing and executing structured customer feedback programs (e.g., surveys, advisory panels, interviews)
- Partner with Marketing, Sales, Product, and Technology teams to ensure insights from customer and market research are incorporated into program enhancements
- Support initiative prioritization and roadmap planning by quantifying potential impact and synthesizing stakeholder input
- Build reports, dashboards, or briefings to track key metrics and performance across strategic initiatives
Other
- Bachelor's degree in a quantitative field (e.g. mathematics, statistics, economics, computer science)
- 2 years of experience in a related field (e.g. data analysis, business strategy, marketing)
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
- Travel Perks: Ready to explore the world? You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network.
- Health Benefits: On day one, you’ll have access to your health, dental, prescription and vision benefits to help you stay well.
