American Airlines is looking to differentiate itself as an industry leader in the digital customer experience by managing and delivering on the Digital Experimentation and Personalization program.
Requirements
- Proficiency in Python, R or other relevant modern programming languages
- Experience with digital experimentation and causal inference
- Experience with SQL
- Experience with Adobe products, or similar testing tools
- Experience with Customer Data Platform (CDP) or Data Management Platform (DMP) is a plus
- Core technical skills, including experience with SAS preferred
- Experience with marketing technology tools including Adobe Analytics and Adobe Target
Responsibilities
- Identify opportunities for analysis and testing on the site that increase conversion or drive revenue improvement; use data to communicate recommendations to stakeholders; promote the adoption of a test-and-learn culture
- Design, execute, and analyze A/B and multivariate testing strategies and analysis
- Establish best practices for measurement of experiments
- Develop and execute data-driven customer segmentation and personalization strategies to improve the customer experience and increase revenue through digital channels
- Help others design, analyze and communicate the results of their experiments
- Build a culture of experimentation by running successful tests, building partnerships with key stakeholders, and spreading interest in a test and learn culture
- Collaborate with design, QA, development and analytics resources for implementation and analysis of testing and personalization campaigns
Other
- Bachelor's degree in Statistics, Mathematics, Computer Science, Economics, Engineering, or related field
- Ability to handle multiple responsibilities/projects on strict deadlines with minimal supervision
- Outstanding analytical thinking and problem solving abilities
- Excellent interpersonal and communication skills, with the ability to tailor your approach to different audiences
- Ability to work effectively with a range of stakeholders and convey technical information in a clear and engaging way
