American Airlines is looking to improve the customer experience and increase revenue through digital channels by optimizing their mobile app and other digital platforms. This involves identifying opportunities for analysis and testing, designing and executing A/B tests, and developing data-driven customer segmentation and personalization strategies.
Requirements
- Proficiency in Python, R or other relevant modern programming languages
- Experience with digital experimentation and causal inference
- Experience with SQL
- Experience with Adobe products, or similar testing tools
- Experience with Customer Data Platform (CDP) or Data Management Platform (DMP) is a plus
- Core technical skills, including experience with SAS preferred
- Experience with marketing technology tools including Adobe Analytics and Adobe Target
Responsibilities
- Identify opportunities for analysis and testing on the site that increase conversion or drive revenue improvement; use data to communicate recommendations to stakeholders; promote the adoption of a test-and-learn culture
- Design, execute, and analyze A/B and multivariate testing strategies and analysis
- Establish best practices for measurement of experiments
- Develop and execute data-driven customer segmentation and personalization strategies to improve the customer experience and increase revenue through digital channels
- Help others design, analyze and communicate the results of their experiments
- Work with vendors and internal analytics implementation team to develop reporting strategies and ensure data is being collected properly and accurately
- Collaborate with design, QA, development and analytics resources for implementation and analysis of testing and personalization campaigns
Other
- Represent the voice of customers using the mobile app and users of various applications by serving in the role of Product Owner for the Mobile Platform product.
- Build a culture of experimentation by running successful tests, building partnerships with key stakeholders, and spreading interest in a test and learn culture
- Work with stakeholders to understand business needs and develop viable solutions
- Ensure the experimentation program is scalable, repeatable, effective, and meets stakeholder expectations
- Ability to handle multiple responsibilities/projects on strict deadlines with minimal supervision
