Businesses of all shapes and sizes depend on Google’s advertising solutions to thrive in today's dynamic marketing environment. As an Analytical Lead focused on Google’s clients in the Education & Careers industries, you will use data-driven decision making to transform the businesses of some of the largest companies in the world. You will take ownership by solving some of the most cutting edge challenges facing large businesses today.
Requirements
- Experience with data analytics, return on investment/financial modeling, or statistical analysis with knowledge of SQL, databases and basic automation techniques such as dashboards, automating custom reports, and materializing tables.
- Background in consulting, analytics, or financial modeling and experience with Marketing Analytics, 3P Analytics Platforms, web analytics (Adobe/GA4).
Responsibilities
- Analyze internal and external data to quantify opportunities, anticipate risks, develop solutions to customer marketing challenges, and measure success.
- Help customers navigate the shift to an AI first era of marketing, leveraging Google AI and ML solutions and articulating and quantifying the value and impact of investments in this area.
- Develop relationships with analytics counterparts and earn their trust, challenging the status quo together by telling stories with data, both visually and verbally.
- Collaborate across teams innovating to activate full measurement and attribution product capabilities for customers, and develop scalable solutions to industry challenges.
- Advise on marketing analytics, including attribution, lifetime value, customer segmentation, and behavioral insights.
- Lead the full lifecycle of analytics and measurement initiatives, from idea to implementation.
- Experience with data analytics, return on investment/financial modeling, or statistical analysis with knowledge of SQL, databases and basic automation techniques such as dashboards, automating custom reports, and materializing tables.
Other
- Washington D.C., DC, USA; New York, NY, USA
- Bachelor's degree or equivalent practical experience.
- 8 years of experience in consulting, corporate strategy, data analytics, performance marketing, business analysis, product strategy, or a related technical field.
- Experience in leading projects, including planning, execution, and delivery.
- MBA or advanced professional degree.
