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Analytics and Insights Lead

OneMagnify

Salary not specified
Aug 25, 2025
MI, US
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OneMagnify is looking to solve the business problem of helping clients design, implement and manage marketing and brand strategies using analytical and predictive data models to drive higher levels of sales conversion

Requirements

  • 5-7 years of proven experience in analytics, data science, or CRM strategy within a marketing or consulting environment
  • Proven track record in leading and managing client-facing relationships
  • Strong background in statistical modeling, campaign measurement, and experimental design
  • Familiarity with first-party CRM data systems, CDPs, and enterprise-level marketing stacks
  • Hands-on expertise with SQL, Python, and visualization tools (e.g., Power BI, Tableau)
  • Proficient in SQL and Python
  • Skilled at turning complex data into clear, compelling stories through dashboards and visualizations

Responsibilities

  • Function as the primary analytics lead for CRM initiatives, directly working with client marketing, product, and data teams
  • Translate client goals into measurable vital metrics, actionable insights, and analytical plans
  • Support planning activities for campaign targeting, lifecycle marketing, and retention efforts
  • Collaborate with a team of analysts and data scientists focused on customer segmentation, campaign measurement, predictive modeling, and AI applications
  • Coordinate end-to-end delivery of analytics projects, ensuring quality, timeliness, and impact
  • Design and lead all aspects of customer analytics workflows, including segmentation, A/B testing, incremental lift studies, and dashboard reporting
  • Champion the use of innovative techniques such as machine learning, generative AI, and embedded AI agents to improve marketing efficiency

Other

  • You thrive in client-facing roles, building trust and driving strategic partnerships
  • You demonstrate perseverance and tenacity, regularly surpassing objectives, even when faced with adversity
  • You possess a bias for action and an approach dedicated to outcomes
  • 5-7 years of proven experience
  • We are an equal opportunity employer