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Analytics Engineer 3 - Martech Enablement

Fanatics

$140,000 - $193,000
Sep 20, 2025
Los Angeles, CA, USA • New York, NY, USA
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Fanatics Collectibles is looking to improve the collector experience by enabling data-driven marketing and product decisions through reliable, scalable, and well-structured event data.

Requirements

  • 3+ years of experience as a Data or Analytics Engineer with a focus on event-based data systems and customer data platforms
  • Deep familiarity with CDPs (ideally Segment) including tracking plans, Protocols, Connections, Destinations, and Functions
  • Proficient in SQL, dbt, Snowflake
  • Experience writing event schemas and partnering with developers on instrumentation across web, mobile, and backend systems
  • Understanding of key marketing concepts like lifecycle segmentation, conversion tracking, campaign attribution, and event triggers
  • Familiarity with tools like Braze, Amplitude, Google Ads, Facebook Pixel through Segment destinations
  • Familiarity with Airflow, Python/pandas, Git, and general data workflow management

Responsibilities

  • Partner with product managers, marketers, and engineers to define, implement, and QA Segment tracking plans, ensuring consistent and reliable event data across all surfaces (web, mobile, backend)
  • Build and maintain robust data models (SQL + dbt) to operationalize event data in Snowflake for marketing, lifecycle, and product use cases
  • Act as a technical owner for Segment event pipelines, monitoring schema drift, naming violations, destination delivery issues, and Protocols violations
  • Develop and manage custom mappings, traits, and transformations in Segment (including Segment Functions) to power downstream destinations like Braze, Amplitude, and Snowflake
  • Enable the marketing team to activate audiences and campaigns by ensuring accurate and timely data flows to destinations
  • Collaborate with data platform engineers to scale our Airflow-based orchestration and build testing frameworks for event and customer data quality
  • Conduct periodic audits, validation tests, and regressions to ensure data completeness and integrity across environments

Other

  • Excellent collaboration skills and the ability to communicate clearly with both technical and non-technical stakeholders
  • A passion for data quality, validation, and monitoring
  • Bachelor's degree or higher in a related field (not explicitly mentioned but implied)
  • Ability to work in New York City or Los Angeles ( salary ranges are specific to these locations)
  • Ensure your Fanatics job offer is legitimate and don’t fall victim to fraud. Fanatics never seeks payment from job applicants.