Carvana's Marketplace division needs to grow buyer demand and retention in its B2B offerings (Sell to Carvana, Carvana Wholesale, ADESA auctions) by designing and scaling digital marketing and engagement strategies.
Requirements
- Experience using SQL and a visualization tool such as Looker, Tableau, or other.
- Strong data skills and outcome-oriented decision making.
- Experience with split-testing design and interpretation.
- Familiarity with AI/LLM tools for fast iteration on requirements and wireframes.
- Knowledge of data science best practices.
- Salesforce Marketing Cloud experience.
Responsibilities
- Build automation in our marketing channels to drive consumer demand for the business.
- Understand and optimize the precise mechanics and data underpinning each of our marketing channels, particularly the digital ones.
- Analyze large data sets in SQL, Python or similar tools to actively monitor campaign performance and identify opportunities for top-line growth and/or efficiency gains.
- Collaborate with the Brand and Data Science teams to ensure alignment with Carvana’s creative strategy and leverage our internal analytical capabilities.
- Create and execute the buyer roadmap with measurable quarter-over-quarter impact.
- Run competitive analyses to place smart bets and out-innovate incumbents.
- Review customer flows and redesign for an AI-first future.
Other
- Undergraduate degree in Statistics, Economics, Math, Econometrics, Analytics, or similar field with a strong academic record; graduate degree preferred.
- Experience at a high-growth or large-scale company.
- Ability to translate technical concepts for non-technical audiences.
- Excellent communication and project management across cross-functional projects.
- Curiosity, creativity, and a strong strategic problem solving sense - you know how to create strategic plans and you can back it up with data.
- Hands-on mindset and a willingness to roll up your sleeves.
- A collaborative, positive outlook with humility and humor.
- Openness to feedback from all people and parts of the company.
- Omni-channel product or marketing experience (web, mobile, email, push, SMS).
- 5+ years in product, growth marketing, or related fields.
- E-commerce product or marketing experience.
- Product strategy and roadmap planning experience.
- Hiring is contingent on passing a complete background check.
- This role is not eligible for visa sponsorship.
