Optimization of marketing budget allocation, Automation of measurement setup and reporting, Improvement of measurement operations
Requirements
- Advanced skills in SQL, Python, and BI tools for data analysis/visualization
- In-depth understanding of and experience with experimental design
- Familiarity with Google App Scripts to build quick-to-deploy data tools
- Understanding of capabilities offered by publishers including ad products, brand lift and measurement solutions
- Familiarity with the latest technologies, including AI-powered automations, coding toolkits, etc.
Responsibilities
- Ask questions about drivers of campaign performance, design experiments, set up measurement, interpret the results, and present to the team
- Work closely with Measurement Operations, Media, and marketing Agency teams to ensure measurement is set up correctly and on time.
- Propose and execute on operational improvements, including automations to the process
- Hands-on contribute to existing data pipelines, update ELT, and design the most efficient data architecture
Other
- Intellectual curiosity and a demonstrated ability to provide thought partnership to executive stakeholders
- Excellent communication skills to understand stakeholder needs, set expectations around feasibility, translate business challenges into research questions, and present findings to non-technical audiences
- Experience working with marketing data, understanding of marketing measurement fundamentals
