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New Balance Logo

Assistant Product Manager, Lifestyle Footwear

New Balance

$68,470 - $107,090
Nov 3, 2025
Brighton, MA, US
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New Balance is looking to execute a global product plan for the Lifestyle Strategic Business Unit, driving strategic growth and revenue by bringing best-in-class Lifestyle Product to market through innovation and a clear understanding of consumer needs and market trends.

Requirements

  • Highly proficient with MS Office suite

Responsibilities

  • Under the Sr Product Manager’s leadership, support on delivering Product Creation strategy that drives strategic growth and revenue for the Lifestyle category.
  • Assist with research and assessment of market competition and trends, gathering qualitative and quantitative data for product positioning and identifying new category opportunities.
  • Work closely w/ Design and Product Development to drive operational excellence.
  • Ensure product creation efforts and samples are executed well and on time.
  • Influence and partner with cross-functional global teams based on market data and consumer insights.
  • Demonstrate a clear understanding of the product creation process, products and systems while adhering to the product creation calendar.
  • Perform data entry into product line management system.

Other

  • Bachelor's degree preferred with a minimum of 1-2 years of professional experience in a similar role
  • Experience in retail, merchandising, product management or product marketing within the footwear industry desired
  • Ability to understand consumers’ needs and mindset as well as a passion for product within the lifestyle category
  • Knowledgeable about global consumer trends and key brands/retailers/competitors
  • Ability to work with others as part of cross-functional team, build consensus, and achieve results across a variety of distinct groups
  • Excellent verbal and written communication skills
  • Strong presentation skills; confident presenting in front of large global audiences