Priceline is looking to drive growth through paid search and performance marketing, and needs an Associate SEM Analyst to manage large-scale search campaigns and optimize spend and performance.
Requirements
- Strong knowledge of Google Ads, Microsoft Advertising, Google Analytics (GA4)
- Advanced proficiency in Excel/Google Sheets; experience with SQL
- Experience with Python, or Tableau is a plus
- Familiar with conversion tracking, attribution modeling, and campaign optimization techniques.
Responsibilities
- Execute, monitor, and optimize SEM campaigns across Google, Bing, and other search platforms to achieve KPIs related to ROI, conversion rate, and cost efficiency.
- Perform keyword research, audience segmentation, and bid strategy optimization to improve reach and quality of traffic.
- Collaborate with data science and analytics teams to develop dashboards, reports, and performance models that track campaign performance and identify optimization opportunities.
- Conduct A/B and multivariate tests to refine ad copy, landing pages, and bidding strategies.
- Partner with creative, product, and analytics teams to ensure campaigns align with broader marketing and brand strategies.
- Analyze competitor activity, market trends, and search landscape changes to inform ongoing campaign strategy.
- Manage budgets, pacing, and forecasting to ensure spend is optimized and aligned with business goals.
Other
- 1-2 years of experience in SEM or performance marketing, ideally within an e-commerce, travel, or consumer-focused digital environment.
- Proven analytical and quantitative skills—comfortable using data to make decisions, measure results, and identify new opportunities.
- Strong attention to detail, with the ability to manage multiple campaigns and deadlines simultaneously.
- Excellent communicator who can clearly present findings and recommendations to both technical and non-technical stakeholders.
- Illustrated history of living the values necessary to Priceline: Customer, Innovation, Team, Accountability and Trust.
