Angi is looking to optimize its content strategy to increase organic traffic, improve search engine rankings, and ensure brand visibility in emerging AI-driven search environments.
Requirements
- SEO knowledge and experience required, GEO experience a plus.
- Experience with industry tools and analytics required: Adobe, Google Search Console, Google Data Studio/Looker, Google Keyword Planner, SEMRush, Ahrefs.
- Google Sheets experience, including usage of vlookups, pivot tables, and other data manipulation tools.
- On-page optimization (titles, H1s, URLs, etc)
- Merges and redirects
- Content mapping (links, CTAs, additional content modules)
- AI-specific prompt testing and refinement for better inclusion in answer engines
Responsibilities
- Own monthly keyword research for assigned categories focused on increasing organic traffic goals
- Own the creation of content briefs to ensure deadlines are met and production goals stay on track
- Understand performance for assigned categories and understand rankings, traffic, and revenue outcomes
- Manage & update category reporting dashboards for reporting on business performance
- Ideate and manage new content outline research, providing feedback and ensuring all stakeholder input is implemented
- Implement GEO best practices, optimizing copy, structure, and metadata for AI-driven search visibility
- Incorporate generative AI tools into content research workstreams, leveraging platforms like OpenAI to improve efficiency
Other
- Extremely organized and detail-oriented
- Efficient and productive
- Passionate and curious
- Results-driven
- Innovative
- Teamwork and positive attitude
- 1-2 years of experience with SEO, creating and/or editing content for the web.
- Demonstrates a track record of improving content for the web and a passion for researching and creating content.
- Marketing, Business, Communication or a related degree preferred, but equivalent experience will be seriously considered.
- Quantitative and pragmatic qualities are a plus.
- UX or UI for search experience and best practice knowledge is a plus.
- Familiarity with project management tools such as [Monday.com].
