The Walt Disney Studios seeks to understand consumer thoughts, feelings, and behaviors across digital and social channels to aid key business decisions for Disney+, Hulu, and Studio brands.
Requirements
- Familiarity with content management systems (Sprinklr, RivalIQ)
- Proficiency with Microsoft Office (Excel, PowerPoint) and Google Drive (Sheets/Slides) systems
- Familiarity with social listening tools (Quid, ListenFirst)
- Familiarity with social media analytics provided by Facebook, Instagram, Threads, X/Twitter, TikTok, and YouTube
- Familiarity with website analytics tools (Adobe Analytics, Google Analytics)
Responsibilities
- Review and evaluate content published to the Studio’s network of social channels across Facebook, Instagram, X/Twitter, TikTok and YouTube on a daily basis against established reporting guidelines
- Apply comprehensive data labeling to owned and earned social posts, including user-generated content, within a content tagging management system, building and leveraging automated functions such as macros when appropriate. Liaise with external platform partners to streamline workflows or resolve platform bugs when needed
- Support the Digital Analytics team in the preparation and execution of digital reports, ranging from recurring digital performance reports to ad-hoc issues management and alerts support, for our major Studio brands and titles
- Perform quantitative data pulls and analysis for reporting deliverables across various digital channels by tapping into various toolsets
- Develop prototype solutions, including reports and dashboards, to support insights with visualization of complex data sets
- Collaborate with internal teams and communicate performance results in a clear and concise manner to a variety of stakeholders
Other
- Some relevant work experience or internship experience required
- Exceptional organizational skills, with a relentless attention to detail
- Exceptional time management skills, with an ability to work rapidly and efficiently in a fast-paced and changing environment
- Effective written and verbal communication skills, with an ability to adapt communication styles to suit different audiences
- Strong analytical thinking and mathematical skills
