Humana's Integrated Marketing Analytics team needs support in developing and maintaining tools that power their marketing analytics ecosystem to enhance performance measurement and strategic decision-making.
Requirements
- Familiarity with marketing analytics tools and methodologies, including exposure to Media Mix Modeling (MMM) or similar performance measurement frameworks.
- Experience assisting with third-party vendor coordination for solutions such as identity resolution, audience segmentation, or data enrichment.
- Basic understanding of marketing attribution concepts, such as multi-touch attribution or customer journey analysis.
- Exposure to identity resolution platforms such as LiveRamp, Neustar, or similar vendors.
- Familiarity with the Adobe Experience Cloud stack, including Adobe Analytics or Adobe Audience Manager.
- Experience supporting marketing analytics initiatives in cloud environments (e.g., Snowflake, Azure, AWS).
- Knowledge of HIPAA and data privacy standards
Responsibilities
- Support the implementation and maintenance of marketing analytics tools, including Media Mix Modeling (MMM) platforms and other solutions that enable performance measurement, attribution, and strategic insight generation (e.g. multi-touch attribution).
- Assist in coordinating with third-party partners for solutions such as identity resolution and audience data enrichment.
- Collaborate with internal data scientists and marketing analytics peers to enable development of advanced methodologies like multi-touch attribution.
- Contribute to documentation and governance efforts to ensure tools are well-managed, accessible, and aligned with business needs.
- Help monitor platform usage and gather stakeholder feedback to support continuous improvement and adoption of analytics solutions.
- Participate in cross-functional initiatives to enhance the marketing analytics ecosystem and promote data-driven decision-making.
Other
- Bachelor’s degree in Marketing, Information Systems, or a related field.
- 1+ years of experience in marketing analytics, business intelligence, or data platform support roles.
- Interest in developing expertise in marketing measurement tools and contributing to the evolution of analytics capabilities
- Experience with automation or data integration processes
- Occasional travel to Humana's offices for training or meetings may be required.
