Andersen Corporation is seeking a Digital Marketing Analyst to monitor, analyze, and improve digital marketing efforts and website performance to align with business goals.
Requirements
- Experience in Google Analytics or a similar data analytics platform
- Strong analytic skills and proficiency in Microsoft Excel or similar tools
- Experience with data visualization tools such as Looker Studio, Tableau, or Power BI a plus
Responsibilities
- Collect, analyze and interpret performance data from various platforms including Google Analytics and Quantum Metrics
- Create regular reports and dashboards using tools like Google Analytics, Excel and Looker Studio to provide actionable insights to partners and stakeholders
- Website Performance Monitoring
- Track traffic, user behavior, conversion rates, and technical performance in platforms including Google Analytics, Google Search Console, Quantum Metrics, and Screaming Frog
- A/B Testing Monitoring
- Support the analysis of testing initiatives to optimize website and campaign performance
- Identify and communicate trends that emerge internally and within the industry
Other
- 1+ year(s) of experience in digital marketing, analytics or a related field
- Distil reporting, insights, and suggestions into digestible, comprehensible deliverables for key stakeholders
- Assist in planning, executing and optimizing digital campaigns
- Work closely with cross-functional internal and external teams to support marketing initiatives
- Support the development and analysis of testing initiatives to optimize website and campaign performance
- Excellent organization, time management and communication skills
- Curiosity about data and delivering insights beyond reporting and readouts
- A proactive attitude and willingness to learn new tools
