At Lilly, the business problem is to make life better for people around the world by discovering, developing, and delivering medicines, and to support communities through philanthropy and volunteerism. The specific problem this role is looking to solve is to develop a deep understanding of various LillyUSA, Global, and Consumer and HCP Media focused data sources to create analyses and ensure analytic outputs align with business results.
Requirements
- Experience with industry standard ad-servers and ad tech solutions (ex., Adobe, DCM, Epsilon, tag management tools, TheTradeDesk, etc)
- Experience with PowerBI or other data visualization tools
- Skill at developing organizational training materials with cross-functional partners to drive new analytics product adoption
- Broad awareness and solid understanding of developing in-house first-party audiences
- Clear product-led vision, understanding of functional jobs to be done, and ability to translate broad business challenges into tangible platform solutions
- Experience with data analytics and ability to develop a deep understanding of various data sources
- Ability to independently query data and summarize key analytics results to quickly answer critical ad hoc business questions
Responsibilities
- Develop an understanding of Consumer and HCP media strategy, goals, challenges, and critical objectives to ensure analytics results are aligned to the broader strategy
- Identify, prioritize, and implement analytical solutions that provide data-driven insights, help answer critical questions, and meet business partner decision needs
- Translate business problems into a clear analytics work plan with appropriate solutions for execution that will significantly create results
- Articulate analytics value proposition to partners and identify novel analytics use case opportunities
- Translate analytic outputs into actionable business insights
- Develop and maintain relationships with Business Unit and cross-functional partners
- Work with data teams in both the US and global to develop a comprehensive understanding for the data BI&A has access to
Other
- Bachelor’s Degree in Advertising, Marketing Insights, Finance, Statistics, Computer Science, Business Analytics, Economics, Mathematics, or equivalent work experience
- 5+ years experience
- Qualified applicants must be authorized to work in the United States on a full-time basis
- Travel Percentage: 10% or less
- Relocation may be provided if needed
