Zimmer Biomet is seeking to build the boldest brand and most engaged team in MedTech by elevating its brand reputation, generating meaningful earned media, and building strong audience connections through effective product public relations strategies.
Requirements
- Proven ability to design, build, and lead innovative product PR strategies and campaigns from concept to execution, delivering the highest quality and measurable impact.
- Proficient in AP Style with advanced writing skills to craft, edit, and simplify complex product information into compelling, error-free narratives for broad audiences.
- Proficiently communicates to and collaborates with executive leaders on PR strategy, with a proven track record of influencing and aligning C-suite stakeholders on key PR initiatives
- Strong understanding of and proven ability to build and navigate relationships across all relevant media channels (traditional, digital, and influencers) to maximize product exposure and awareness.
- Proficiency using MS Office Suite and Social Media applications
- Experience planning and executing product PR strategies both for US and global audiences is preferred.
- Proficiency in managing complex, high-visibility projects under pressure, adhering to identified deadlines and budget guidance.
Responsibilities
- Shape and execute product PR strategies across all Zimmer Biomet businesses that align with growth priorities — focusing on positioning, tailored messaging and narrative development to increase visibility, drive preference and enhance brand reputation to drive growth.
- Implement 360-degree communication strategies for surround sound effect in earned and owned channels.
- Balance strategy with execution, taking ownership of program direction while driving hands-on deliverables and working within PR budgets to ensure efficient and flawless implementation.
- Lead PR execution around additional events such as media interviews, conferences, and tradeshows, coordinating media outreach, press briefings, and on-site support.
- Advise and prepare business leaders for media, partner, vendor, and customer engagement in association with product launches and various PR events to ensure consistent, confident delivery of key messages.
- Cultivate and expand relationships with media channels, content creators, and industry thought leaders to secure high-quality coverage and build new avenues for storytelling.
- Create core communication materials, including press releases, messaging documents, media kits, social media content, video scripts, patient/surgeon testimonials, etc. using an accessible and adaptive writing style to bring our message to diverse audiences.
Other
- Bachelor’s degree and 5+ years of related experience, or High School Diploma (or equivalent) and 9+ years of related experience required, with a preference for candidates with additional years of experience and/or experience in promoting individual products or product lines and services within the MedTech or Pharma industries.
- Up to 15% travel expected
- Exceptional organization and communication skills with the ability to clearly convey information and inspire confidence in internal and external stakeholders at all levels.
- Fast learner with a proactive, solutions-oriented mindset and the agility to effectively adapt strategies in a rapidly evolving environment.
- Ability to work in a fast-paced environment and thrive under pressure
