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Taco Bell Logo

Associate Manager, Product Marketing Innovation

Taco Bell

$106,700 - $120,000
Aug 22, 2025
Irvine, CA, US
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To drive top-line and bottom-line sales growth by identifying key consumer insights, ideating new products, and launching new products and tests into the marketplace

Requirements

  • Strong analytical and creative problem solving skills
  • Strong project management, presentation, and interpersonal/influencing skills
  • Relevant experience on well-established CPG products or in QSR/Restaurant industry
  • BA or BS Degree; MBA preferred

Responsibilities

  • Analyze competitive food and beverage landscape, and new and emerging food trends to support the identification of new menu innovation opportunities
  • Collaborate with Consumer Insights and Product Development partners to generate new product ideas, write concepts and execute product test plans
  • Partner with Coach, Consumer Insights and Product Development partners to produce product development briefs anchored in consumer learning and cultural trends to deliver against business objectives and brand goals
  • Support test market calendar execution by collaborating with cross-functional teams from a variety of departments including Advertising, Food Innovation, Consumer Insights, Operations, Finance, Sales Analysis, Supply Chain, and Agency partners

Other

  • 4+ years industry experience preferred
  • Positive, can-do attitude and collaborative leadership style
  • Genuine passion for food and customer experience
  • Hybrid work schedule (onsite expectation Tues, Wed, Thurs) and year-round flex day Friday