The Assoc. Product Marketing Manager will work with the Product Marketing Manager to drive brand identity, strategy, positioning, messaging, and competitive differentiation for Legrand AV brands, as well as lead sales enablement efforts and collaborate on marketing activities. The role aims to empower sales channels by understanding customers, markets, applications, and competitors to develop resonant positioning and messaging, and to drive demand through content and tools.
Requirements
- Analytical skills to review large volumes of data to extract key insights into market trends and opportunities.
- Understanding of marketing tools and methodologies.
- Strong storytelling skills with ability to understand, digest, and articulate complex concepts for mass consumption via engaging content.
- Project management – Must be comfortable handling multiple projects and initiatives simultaneously and have the ability to prioritize workload and meet deadlines.
- Experience developing value propositions and translating them into actionable marketing strategies
- Previous work experience in areas relevant to the assigned technology.
Responsibilities
- Analyze Market Opportunities: Help assess market opportunities and contribute to building the business case for new product development.
- Identify Trends & Derive Insights: Monitor industry trends, extract key insights, and provide actionable recommendations to guide product and marketing strategies.
- Develop Value Propositions & Positioning: Help in creating compelling product value propositions, positioning statements, and narratives that resonate with target markets and buyer personas.
- Create Marketing Plans: Work with Marketing partner to develop comprehensive marketing plans for supported products
- Develop External Content & Tools: Collaborate with marketing communications to produce external-facing content, including thought leadership pieces, webinars, sales presentations, videos, collateral, case studies, white papers, and ROI models across all funnel stages, partnering with top creative teams.
- Manage Product Web Content: Oversee product-related web content, providing insights and feedback to improve digital tools and user experience.
- Monitor Competitor Trends: Track competitor activities and market trends, developing messaging strategies to differentiate Legrand | AV brands from key competitors.
Other
- Bachelor’s degree in marketing, engineering or related technical degree with a minimum of two (2) years of experience in product marketing, product management; or combination of relevant education and experience.
- Strong communication, collaboration, and consensus-building skills – ability to work with cross-functional teams.
- Excellent verbal, written & presentation communication skills.
- Strong listening skills with the ability to translate concepts into deliverables.
- Attention to detail.
