Esri is looking to increase awareness and adoption of its developer technology products by developing and implementing effective marketing plans and programs.
Requirements
- Experience with marketing technology and common marketing concepts
- Experience with marketing automation, analytics, advertising and targeting software
Responsibilities
- Help develop go-to-market strategies for Esri developer technology products
- Assist with the communication strategy for changes in product functionality, lifecycle, and pricing, both internally and externally, including at events and/or tradeshows
- Understand user and buyer needs to create personas, positioning, and messaging
- Coordinate and assist with product launches, product releases, internal communications, and multi-channel enablement
- Partner with cross-functional teams throughout the product life cycle to communicate key product information as well as drive awareness and adoption of Esri technology
- Create engaging content, including web pages, videos, case studies, press releases, advertisements, and product resources
- Provide insight into competitive capabilities
Other
- 1+ years of experience in product, industry, or corporate marketing; communications; business development; consulting; or similar field
- Proven verbal and written communications skills; ability to understand and convey technical information in a non-technical manner
- Strong interpersonal skills and thrives in a cross-functional team environment
- Demonstrated project management and problem-solving skills with previous experience leading programs or highly visible projects
- Self-starter, detail and task-oriented; able to successfully manage multiple priorities with guidance from leadership
