Isringhausen BMW is looking for a tech-savvy, customer-centric BMW Genius / Product Specialist to act as a brand ambassador, focusing on delivering world-class product education, technology demonstrations, and unforgettable ownership experiences to create lifelong brand advocates.
Requirements
- Comfortable with tablets, apps, smartphones, and learning new systems quickly
- Previous BMW Genius, Product Specialist, or brand ambassador experience is a big plus
- Experience creating social media content is a bonus
- Ability to stand/walk for extended periods and work outdoors in all weather
Responsibilities
- Act as the in-house BMW technology and product expert for Sales and Service
- Warmly greet customers, introduce Genius services, and deliver tailored product presentations and walk-arounds
- Conduct engaging Vehicle Encore demonstrations (in-person and remote) showcasing iDrive, connectivity, driver-assistance systems, electrification, and the latest BMW innovations
- Partner with Client Advisors on vehicle configuration, test drives, feature explanation, and memorable handover/delivery experiences
- Provide ongoing post-delivery technology support via phone, video, or in-person
- Keep demo and loaner electric vehicles charged and Level 2 chargers fully operational
- Create fresh, exciting social media content (Instagram, TikTok, YouTube, Facebook) featuring new models and technology
Other
- Genuinely passionate about BMW, cars, and cutting-edge technology
- Outgoing, high-energy personality that lights up when talking about BMW features
- Outstanding communication skills – you make complex technology feel simple and exciting
- Professional appearance, strong work ethic, and impeccable punctuality
- Valid driver’s license with clean driving record
