Microsoft AI is looking to forge the future of brand and product experience by bringing the spirit and substance of brand identity seamlessly into AI Companion products, specifically crafting a cohesive and resonant personality for Copilot that is emotionally intelligent, trustworthy, and consistently expressed across all interactions and surfaces.
Requirements
- A portfolio or work samples highlighting at least 5 years of experience synthesizing brand and product design, leading the application of brand identity in product environments, and delivering end-to-end creative solutions
- Proven ability to connect high-level brand principles to design system architecture and engineering implementation, ensuring fidelity and scalability
- Experience setting creative vision for complex, cross-platform products and building consensus across multifunctional teams
- High level of craft in both visual and experiential design, with a demonstrated ability to translate brand narratives into intuitive digital experiences
- Expertise in research-led design, leveraging qualitative and quantitative insights to refine and validate brand expression in product
- Desire or experience collaborating with engineering teams to ensure brand is reflected accurately in product implementation
- Ability to manage multiple projects and priorities, adapting quickly in a fast-moving, innovative environment
Responsibilities
- Lead creative and design work to apply brand identity cohesively across product features, flows, and user journeys, translating abstract principles into tangible, impactful experiences.
- Drive collaboration between brand, product, and engineering, connecting the dots from brand principles to design system to engineering implementation for a unified and scalable ecosystem.
- Deliver world-class brand experiences in AI applications, with a focus on craft, narrative, quality, and positive societal impact.
- Develop and evolve a robust, flexible design system that embodies the brand and can be efficiently implemented by engineering teams across diverse products and platforms.
- Own and articulate the product’s visual and verbal style, collaborating with marketing, engineering, UX, and research partners to maintain consistency and excellence.
- Communicate and collaborate across teams, managing dependencies, schedules, and design integrity from concept through implementation.
- Translate business and brand goals into visionary strategies, actionable roadmaps, and measurable outcomes.
Other
- Master's Degree in Industrial Design, Product Design, Human Computer Interaction, User Experience, Interaction Design, or related field AND 6 years experience working in product or service design
- OR Bachelor's Degree in Industrial Design, Product Design, Human Computer Interaction, User Experience, Interaction Design, or related field AND 8 years experience working in product or service design
- OR equivalent experience (e.g., demonstrated experience working in product or service design or using design thinking to solve problems).
- Leadership in fostering a positive, inclusive, and creative team culture that bridges brand and product thinking
- By applying to this U.S.?Mountain View, CA? position, you are required to be local to the San Francisco area and in office 3 days a week.
