Jose Cuervo is looking for a Brand Manager to lead the U.S. marketing for Especial and Tradicional, focusing on driving strategy, campaigns, innovation, and partnerships to shape the brand's future and connect with Gen Z and beyond.
Requirements
- Firsthand experience pulling and interpreting sales / consumption data, including VIP/depletions, Nielsen, IRI, IWSR, and other market analysis data.
- Proven track record of developing and implementing culturally relevant through-the-line marketing campaigns that deliver results
- Up-to-date on marketing trends, pop-culture, new media platforms, and benchmarking with other industries
- Experience using passion points and cultural nuances to connect with target consumers, Sports partnerships and activation experience is a strong plus!
- Ability to lead and manage projects with agencies, cross-functional teams across the company, and with our distributor network.
- Understanding consumer insights and aligning all strategies to feed these needs
- Strong written storyteller and proficiency in PowerPoint and Excel.
Responsibilities
- Support the creation, and execution, of holistic brand plans. Including data analysis & insights generation, identifying new opportunities, and creating strategies and tactics that drive scalable long-term volume and share growth.
- Lead agency partners (e.g. creative, media, PR, experiential, influencer) to execute integrated campaigns across ATL, digital, retail, on-premises, earned, and e-commerce.
- Partner with Trade Marketing, Commercial Strategy and Commercial Planning teams to develop best in class commercial programs and tools (I.e., sell sheets, displays, POS) to drive activation across all shopper touchpoints.
- Continually monitor brand performance by analyzing depletion and consumption data (i.e., VIP, Nielsen, NABCA, IWSR, Numerator, etc.), creating actionable insights and trends, and leading the creation of ongoing leadership updates.
- Support U.S. and Mexico innovation teams on packaging and product development.
- Oversee brand budget, including keeping track of investments, managing invoices, identifying risks.
- Firsthand experience pulling and interpreting sales / consumption data, including VIP/depletions, Nielsen, IRI, IWSR, and other market analysis data.
Other
- MBA preferred; BA/BS degree in Marketing, Business, or related field is required.
- 5+ years of Bev-Alc and/or CPG brand management experience
- Team Leader & Collaborator
- Results-Driven
- Ability to travel as needed and willingness to work in the Jersey City, NJ office three days per week.
