Flamingo is seeking a Brand Manager to drive omni-channel growth for its Soft Products business (Pre/Post Shave Care, Wax, Depilatory Creams) and propel the brand to the next echelon of growth.
Requirements
- Experience defining an innovation roadmap and navigating the product development process to commercialize and launch new items
- Strong analytical skills and experience with consumer analytics and insights, market research, and trend analysis (Proficiency in IRI / Circana / Nielsen required)
- Demonstrated success in defining brand strategy and launching products with strong 360 marketing support
Responsibilities
- Lead category strategy and execution in partnership with the Brand Director to unlock growth opportunities, build brand awareness, and deepen customer loyalty across our soft products portfolio.
- Support the development of the innovation pipeline — drive category growth by identifying shaping the product roadmap and leading cross-functional teams (Product Development, R&D, Finance) through concepting, validation, forecasting, pricing, and go-to-market execution.
- Analyze business performance and consumer insights to identify trends, inform strategy, and optimize brand performance across channels.
- Develop and launch go-to-market plans for new products, creating compelling value propositions and marketing strategies to drive awareness, trial, and repeat.
- Monitor in-market performance and brand KPIs, using data and testing to inform decision-making and continuously improve marketing effectiveness.
- Distill and champion key product differentiators by understanding what's resonating with consumers and embedding those insights into positioning, messaging, and innovation plans.
- Build the annual brand and marketing calendar for your categories, defining priority moments and messaging in close partnership with the Integrated Communications team to activate campaigns across retail and DTC.
Other
- Bachelor's degree required;
- You have 4+ years of experience in brand management preferably within Consumer Goods
- You are deeply consumer-centric — you know how to uncover and interpret consumer insights, translate them into strategy, and advocate for the consumer in every business decision.
- You have a true ownership mindset with a bias for action & thrive in a fast-paced environment
- Excellent communication and leadership skills with the ability to strategically manage, inspire and motivate cross-functional partners
