Mammoth Brands is seeking a Brand Manager to drive omni-channel growth, commercialize innovative products, and develop groundbreaking strategies for the Harry's brand, expanding its footprint beyond shave.
Requirements
- Proficiency in IRI / Circana / Nielsen required
- Experience defining an innovation roadmap and navigating the product development process to commercialize and launch new items
- Strong analytical skills and experience with consumer analytics and insights, market research, and trend analysis
- Demonstrated success in defining brand strategy and launching products with strong 360 marketing support
- Experience with data and testing to inform decision-making and continuously improve marketing effectiveness
- Ability to strategically manage, inspire and motivate cross-functional partners
- Business Acumen: can understand key drivers of the business and know how to prioritize marketing activities accordingly
Responsibilities
- Lead category strategy and execution in partnership with the Brand Director to unlock growth opportunities, build brand awareness, and deepen customer loyalty across our soft products portfolio.
- Support the development of the innovation pipeline — drive category growth by identifying shaping the product roadmap and leading cross-functional teams (Product Development, R&D, Finance) through concepting, validation, forecasting, pricing, and go-to-market execution.
- Analyze business performance and consumer insights to identify trends, inform strategy, and optimize brand performance across channels.
- Develop and launch go-to-market plans for new products, creating compelling value propositions and marketing strategies to drive awareness, trial, and repeat.
- Monitor in-market performance and brand KPIs, using data and testing to inform decision-making and continuously improve marketing effectiveness.
- Distill and champion key product differentiators by understanding what's resonating with consumers and embedding those insights into positioning, messaging, and innovation plans.
- Build the annual brand and marketing calendar for your categories, defining priority moments and messaging in close partnership with the Integrated Communications team to activate campaigns across retail and DTC.
Other
- Bachelor's degree required
- 4+ years of experience in brand management preferably within Consumer Goods
- You have a true ownership mindset with a bias for action & thrive in a fast-paced environment
- Excellent communication and leadership skills
- Organized and able to see through projects from start to finish
