WhatsApp is looking for a proven consumer marketing manager who is passionate about building brands and is experienced in developing and executing insights-driven brand marketing plans that move hearts and minds. This Brand Marketing Manager has a proven track record of working in a brand marketing manager capacity to shape the future of a consumer tech brand.
Requirements
- 7+ years of experience in brand marketing for consumer tech brands of global scale
- Brand marketing experience in Tech industry
- In-depth experience in landing successful product value propositions with clear brand POV
- Experience in leading large multi-million dollar campaigns with an understanding of communications and media planning
- Demonstrated experience working with media and creative agencies.
- Extensive experience connecting product & brand marketing agenda, capacity to operate in both lanes
- Demonstrated track record of bringing a tech product's brand positioning into product design & GTM
Responsibilities
- Develop and manage a pipeline of global brand marketing initiatives across media, partnerships, experiential, editorial, etc
- Inform our overall global brand strategy based on in-depth understanding of users, product, competitive landscape in key markets
- Lead the development of campaigns and go-to-market strategy for our global brand campaigns and tentpole moments - that meets our short and long term business goals
- Partner closely with the teams listed below to identify opportunities and deliver integrated marketing campaigns: Product Marketing, Consumer Insights, Decision Science, Communications,Planning and Media investment, Creative X (In-house Creative and Production Agency), Media and Advertising Agencies, Growth Marketing and Product Management
- Track performance of campaigns to provide data-backed insights to optimize campaigns, find new opportunity areas, and report success to leadership
- Work with a growing team of Brand Strategists, Integrated Marketers, Social & Comms teams to deliver on business priorities
Other
- Capacity to connect brand & business agenda and come up with bold/innovative ideas for brand marketing
- Thorough understanding of WhatsApp as a brand and product
- Experience with both early stage products and established products/brands
- Global experience working across a number of markets
- BA/BS degree in marketing, business, or related field
