Rust-Oleum Corporation is looking to develop and execute innovative marketing strategies to promote their spray paint product line, drive product success, customer engagement, and foster innovation in product offerings and marketing approaches.
Requirements
- Strong new product development experience required.
- Exhibit understanding of the product commercialization process and documentation and information sharing needs and protocols.
- Exhibit understanding of retail, independent paint/hardware, and distribution business models.
- Strong project management skills with the ability to manage multiple projects simultaneously.
- Analytic and strategic thinking skills, with ability to digest complex information and make data-driven decisions.
Responsibilities
- Develop and implement a comprehensive innovation strategy for segment, identifying new opportunities for product development and market expansion.
- Prioritize, strategize, design, develop, launch, and support product campaigns.
- Conduct market research and competitive analysis to identify opportunities and threats.
- Create exceptional user experiences, working with our Creative department visually appealing interfaces with target audience.
- Establish and monitor key performance indicators (KPIs) to measure product success.
- Direct market research and market intelligence gathering to ensure understanding of applications, users, competition and market trends.
- Analyze and leverage data and insights to develop and formulate category and product recommendations.
Other
- 6+ years of relevant Product, Product Development or Brand experience (consumer packaged good preferred).
- Passionate problem solver and creative thinker, with ability to pitch new ideas and be open to feedback.
- Team player who will work well on cross-functional teams including Operations, Finance, Sales, Research & Development, Customer Service, etc.
- Confident public speaker with the ability to influence senior level management.
- Travel is approximately 5% annually for customer presentations, trade shows, etc.
