The company is looking to enhance its brand growth and product visibility on the TikTok platform through effective live stream operations and strategies.
Requirements
- Extensive experience with the TikTok platform.
- Deep understanding of Western social media, particularly TikTok, Instagram, and Meta; experience with social media strategies.
- Strong analytical skills to interpret data and metrics to drive decision-making.
Responsibilities
- Oversee the setup and management of live streams in the U.S., including team supervision.
- Master TikTok live streaming procedures and equipment, managing daily brand live stream operations.
- Develop and execute comprehensive TikTok strategies to achieve business objectives and growth targets.
- Ensure adherence to TikTok's rules, avoiding prohibited content and sensitive topics.
- Develop effective live stream strategies, including product highlights, marketing scripts, supplier and host management, live script writing, user insights, data analysis, and strategy optimization.
- Leverage experience to increase live stream exposure and viewer numbers, maintaining a lively and orderly live stream environment, and handling emergencies effectively.
- Manage the entire live stream process, adjusting strategies in real-time based on TikTok backend data to optimize performance.
Other
- Proficiency in English and Mandarin required.
- Over 1 year of live stream operations experience; international experience and apparel project experience are advantages.
- Experience in the fashion consumer goods industry; capable of brand collaboration, business communication, and business development.
- Excellent cross-functional communication and coordination skills, proactive and resilient, capable of driving new business initiatives and rapid iterations.
- Excellent leadership and team management skills.
- Based in New York.
