Dunlop Manufacturing, Inc. is looking for a Business Development Specialist to develop and maintain relationships with influential artists to promote Dunlop’s products and enhance the brand's visibility within the Music Industry.
Requirements
- Experience with guitar effects and accessories, with the ability to communicate and demonstrate their features to artists and technicians, including a technical understanding of common circuits, processors, and platforms used in the production of guitar effects
- Experience with the music accessories market, including trending and up-and-coming artists
- Experience with brand positioning and product marketing, and the ability to align artists with product promotion, with a history of successful artist or influencer marketing campaigns
- Experience in marketing and processing analytics on social media platforms, such as Facebook, Instagram, and TikTok, with the ability to create campaigns that prioritize engagement, clickthrough, and conversion
- Experience with managing relationships, contract negotiations, and ongoing business development with artists, producers, and industry professionals
- Experience conducting and evaluating surveys, polls, and questionnaires, and managing the subsequent dataset
- Experience with using Excel; Experience with Syspro and Notation as well or similar enterprise resource planning and product planning software
Responsibilities
- Analyze market trends and consumer preferences to develop products and strengthen existing product positioning
- Gather and interpret competitor data on pricing, sales, marketing, and distribution strategies
- Conduct and evaluate surveys, polls, and questionnaires, managing and analyzing the resulting data set
- Utilize trade shows and consumer events to engage with consumers and buyers, leveraging surveys and questionnaires to gather market data
- Monitor and measure the success of marketing strategies and advertising campaigns
- Provide insight to optimize social media campaigns across platforms (Facebook, Instagram, TikTok) to drive engagement, clickthrough, and conversion
- Conceptualize and develop Artist Signature Products, leveraging artist networks and market insights to create innovative and appealing products
Other
- The successful candidate will have a passion for music and a strong understanding of the music industry.
- Attend trade shows and consumer events to interact with buyers and consumers, collecting valuable insights on market trends
- Plan and execute artist and consumer marketing events in strategic target markets, ensuring a high-quality experience
- Cultivate and maintain relationships with emerging and established artists, fostering partnerships to support their careers. Harnessing the office location prioritizing Nashville based artists
- Travel required: 30 days a year to Benicia, CA and other locations.
