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Business Marketing Strategy and Planning Lead, North America

Meta

$150,000 - $211,000
Dec 26, 2025
New York, NY, US
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Meta's North America Large Advertiser Audience Marketing team is seeking a strategic marketing leader to develop and implement marketing plans that align business objectives, product goals, and large advertiser needs.

Requirements

  • Demonstrated experience in data analytics, leveraging quantitative and qualitative information to drive marketing decisions
  • Experience working with executive stakeholders and distilling insights into actionable strategy
  • Experience working with product teams to align marketing efforts with overall product goals
  • Demonstrated experience in using Meta products
  • Experience in a leadership role in management consulting, corporate strategy, or marketing operations

Responsibilities

  • Strategic Planning: Lead the development of marketing strategic plans that align business objectives, product goals, and large advertiser needs.
  • Marketing Operations: Manage delivery of quarterly reviews and executive updates, including coordinating rhythm of business (RoB) activities and optimize day-to-day operations
  • Collaborate Cross-Functionally: Lead high-priority, complex projects that require cross-team collaboration in areas such as incrementality measurement and artificial intelligence
  • Budget and Forecasting: Manage the marketing budget, including forecasting, spend, trade-off decisions, and return on investment
  • Market Insights: Stay informed about industry trends and market dynamics to inform strategic decisions and identify new opportunities

Other

  • Bachelor's degree in Marketing or related field
  • 10+ years of experience in marketing strategy, business operations, or management consulting
  • Proven leadership of strategic planning, budgeting, and cross-functional projects in a complex organization
  • Highly organized, analytical, and adaptable while managing multiple priorities in a fast-paced environment
  • Proven communication and presentation skills, with demonstrated experience influencing and align executive stakeholders