Workday is looking for a Software Engineer to join their Marketing Technology team to shape and maintain their Customer Data Platform (CDP). The role involves integrating diverse data sources, building scalable data pipelines, and ensuring data quality to empower marketing teams for targeted campaigns, content personalization, and customer journey optimization.
Requirements
- 8+ years demonstrating a deep understanding of data architecture principles, including data modeling, integration patterns, and ETL processes.
- 4+ years of hands-on experience configuring Adobe Experience Platform RTCDP, including creating schemas, ingesting data from a variety of sources, configuring identity resolution, creating customer profiles, private identity graph and connecting destinations for activation
- Knowledge of using XDM, Target, Attribution AI, Customer AI, DMP & CJA
- Experience with Adobe Tags (formerly called “Launch”) and AEP WebSDK implementation
- Experience with Javascript and Python
- Experience working with APIs
- Experience working with data warehouse solutions such as Amazon Redshift, Google BigQuery, Snowflake, etc.
Responsibilities
- Contribute to and maintain the organization's Customer Data Platform (CDP) tech strategy, ensuring alignment with business objectives and customer experience goals.
- Provide expert guidance and leadership in the design and integration of diverse data sources into the CDP, including customer interactions, transactions, demographics, and behavioral data.
- Architect and oversee the development of data pipelines and workflows to automate the ingestion, transformation, and enrichment of data for analysis and activation purposes. Ensuring efficiency at scale.
- Enforce data quality measures and monitoring mechanisms to identify and address data inconsistencies, errors, and anomalies.
- Serve as a strategic partner to marketing teams. With a goal to operationalize CDP capabilities for targeted marketing campaigns, content personalization, and customer journey optimization.
- Oversee and evolve integrations of CDP and marketing automation platforms, CRM systems, and other marketing technologies to enable omnichannel engagement and attribution.
- Measure and analyze the effectiveness of marketing initiatives, leveraging CDP data to optimize segmentation, targeting, and messaging strategies.
Other
- Bachelor's or Master's degree in Computer Science, Information Systems, or related field.
- Strong analytical and problem-solving skills, with the ability to translate business requirements into technical solutions.
- Familiarity with marketing technologies such as marketing automation platforms, CRM systems, and digital analytics tools.
- Spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role).
