The Consumer Product Manager is responsible for the strategic development, management, and performance of consumer banking products, including checking, savings, CDs, lending, money movement, and related services. This role drives product innovation, customer experience enhancements, and profitability through data-driven insights, market analysis, and cross-functional collaboration.
Requirements
- Experience with digital banking platforms and fintech partnerships is a plus.
- Familiarity with product development methodologies.
- Proficiency in data analysis tools (Tableau, SAS, etc.).
- Proficiency in Microsoft Office tool set (PowerPoint, Word, Excel).
- Knowledge of regulatory requirements impacting consumer banking.
Responsibilities
- Lead the development and launch of new consumer banking products and features.
- Monitor industry trends and competitor offerings to identify opportunities and risks.
- Manage the lifecycle of consumer deposit products, ensuring competitiveness and compliance.
- Optimize pricing, features, and positioning to drive growth and retention.
- Analyze product performance metrics and recommend improvements.
- Partner with UX, digital, and operations teams to enhance customer journeys.
- Implement continuous improvement processes based on testing outcomes
Other
- Bachelor’s degree in Business, Finance, Marketing, or related field (MBA preferred). Required.
- 3+ years of experience in product management, preferably in consumer banking or financial services. Required.
- Strong understanding of retail banking products, customer behavior, and market dynamics.
- Proven ability to lead cross-functional teams and manage complex projects.
- Excellent analytical, communication, and strategic thinking skills.
